LeBron James and Maverick Carter are developing a scripted show for HBO centered on the sneaker culture.

James and Carter run Spring Hill Entertainment, a joint television and film venture with Warner Brothers.

The show, still untitled, will focus on “two best friends and their wild employees at an up-and-coming sneaker shop outside L.A..”

James owns a high-end sports fashion boutique called UNKWN.

Source:  https://basketball.realgm.com/wiretap/247158/LeBron-James-Developing-Scripted-Show-For-HBO-On-Sneaker-Culture